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May 21, 2024
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Shah Rukh Khan features in exciting promo for ODI World Cup 2023 campaign

Fans anticipate thrilling moments: ODI World Cup 2023 dates and venue revealed

Mumbai: The cricketing world is eagerly gearing up for the upcoming ODI World Cup 2023, which is set to be hosted by India from October 5 to November 19. The anticipation is heightened by an interesting historical trend, as the last time India co-hosted the World Cup with Sri Lanka and Bangladesh in 2011, they emerged victorious, becoming the first team to win the tournament on home soil. Following suit, Australia and England continued the trend in 2015 and 2019, respectively. Now, India has a chance to continue this streak in 2023.

In a thrilling promotional campaign titled ‘It takes one day,’ recently launched by the Apex Cricket Council, fans were surprised to see the King of Bollywood, Shah Rukh Khan, taking center stage. The video features Shah Rukh Khan’s captivating monologue, skillfully combined with iconic snippets from the history of the World Cup, including historic moments like Clive Lloyd and Kapil Dev lifting the Prudential World Cup in previous editions.

The ‘It takes one day’ campaign aims to evoke the nine emotions of ‘Navarasa’ – anguish, bravery, glory, joy, passion, power, pride, respect, and wonder – that fans experience during a cricket match. Alongside Shah Rukh Khan, several cricketers such as JP Duminy, Shubman Gill, Dinesh Karthik, Eoin Morgan, Muttiah Muralitharan, Jonty Rhodes, and Jemimah Rodrigues will actively participate in this captivating campaign.

Here’s the viral video:

Indian Cricket Board secretary, Jay Shah, shared his excitement about the new campaign and the ambitions of the organizers for the upcoming World Cup. “The ODI format holds unparalleled significance, delivering thrilling moments, intense battles, and unpredictable outcomes that will truly captivate fans globally,” he said. “As we embark on this journey, we are proud to see the launch of the Men’s Cricket World Cup campaign and create real excitement for the event across the world,” Shah added.

The organizers are committed to creating a world-class event that celebrates cricketing excellence, cultural diversity, and the unifying spirit of the game. They believe that the Men’s Cricket World Cup 2023 in India will witness the birth of a new generation of cricketing heroes and provide fans with unforgettable experiences. The stage is set for a grand celebration of the sport, uniting cricket enthusiasts from around the world to witness extraordinary performances on the field and to revel in the joy and passion that cricket brings to billions of hearts.

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